The Local Business
Website Playbook.
A practical guide for UK tradespeople and small business owners. Everything you need to know to get a website that works: no monthly fees, no designer on retainer, no platforms that take more than they give.
What it covers.
Written for plumbers, electricians, builders, and anyone running a local business who needs a website but not a monthly bill. No jargon. No fluff.
Chapter 1
Why your website isn't working.
The most common mistakes local businesses make, and why Wix, Squarespace, and WordPress usually make things worse, not better.
Chapter 2
What a good website actually does.
The three jobs every local business website must do well. Most fail at all three. Here's how to fix that.
Chapter 3
The monthly fee trap.
How to calculate what you've actually spent on website subscriptions — and what that money could have built instead.
Chapter 4
Getting found on Google without an agency.
Local SEO, Google Business Profile, and the four things that actually move the needle for tradespeople.
Chapter 5
How to get your first Google review.
The exact message to send a happy customer. Why reviews matter more than almost anything else. How to handle a bad one.
Chapter 6
What to do after your site goes live.
The first 90 days: what to check, what to update, and how to tell if it's working.
Written for the trades.
Plumbers
Emergency callouts, boiler work, bathroom fitting
Electricians
Domestic, commercial, EV charging
Builders
Extensions, conversions, renovations
Anyone local
Any trade or service business that relies on local customers
Be first to know.
The guide is in progress. Subscribe to the GitFoundry list and you'll hear the moment it's available, along with a subscriber discount on launch day.
The Local Business Website Playbook
£99
PDF · one-time · yours to keep
- 6 chapters, plain English throughout
- Local SEO checklist included
- Google review template included
- 90-day post-launch action plan
Need a site now?
If you need a professional website built rather than a guide on how to think about one, GitFoundry builds them: one-time payment, hosted free on GitHub Pages forever.